Magda Butrym x H&M
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Interview with Magda Butrym
For Magda Butrym, everything begins with the rose — a symbol of romance and strength. Already beloved for her dreamy and romantic Slavic infused designs, Magda’s eponymous label debuted at Paris Fashion Week this autumn with an intimate salon show. Now, in her H&M collaboration, she explores the interplay of feminine and masculine energy through precise tailoring and thoughtful design.
“My design philosophy is centred on achieving a balance of timeless elegance, strong femininity and modern versatility.”
When did your interest in fashion begin?
It began at a young age, although my journey has not been very straightforward. Growing up in Poland, I was surrounded by strong visual influences that ignited my fascination with art, culture and design. Although my family wasn’t particularly focused on fashion, I was consistently captivated by how clothing can transform perceptions and reflect individual personalities.
What does fashion mean to you?
For me, fashion serves as an extension of my taste, blending timeless elements with a modern sensibility. It’s about creating pieces that not only look beautiful but also push boundaries and stand the test of time.
What motivated you to start your own label?
The decision to launch my brand was driven by a need for independence. By combining my interests in art, history and design, I can experiment with these influences to create pieces that are not only wearable but also emotionally resonant.
How would you describe your design philosophy?
I strive to create pieces that are both emotional and enduring — designs that not only withstand the test of time in terms of quality but also establish a lasting connection with the person. I aim to blend softness with strength.
What was it like collaborating with H&M?
This collaboration was an incredibly creatively fulfilling experience — an opportunity to bring my signature aesthetic, defined by romanticism, intricate details, and a bold sense of femininity, into designs that are both wearable and accessible.
“It’s my belief that clothing should never be one-dimensional. This collection captures that essence.”
There is an interplay of feminine and masculine in the collection. What do these concepts mean to you?
The interplay of feminine and masculine in this collection represents a balanced exploration of contrasts, which has always been at the heart of my design philosophy. Fashion, to me, is a fluid language where softness and strength, delicacy and toughness, can exist side by side and enhance each other.
In this collection, I have consciously blended masculine elements like sharp tailoring, oversized coats and strong silhouettes with the more fluid and romantic touches, ruffled dresses and floral motifs.
“I seek to maintain a balance that enhances personality while remaining grounded in authenticity.”
Why the rose?
For me, the rose is much more than just a flower — a motif. The rose is a woman, a Slavic woman. It’s a deeply personal symbol that represents the multifaceted nature of womanhood. The rose embodies both softness, protection and strength, which are qualities I strive to capture in my designs.